Similarly, we can explain the massive increase in gross units sold during the Summer Sale compared to the two weeks prior to the sale.
This is due to the fact that the Steam Game Festival took place just a week before the Lunar New Year Sale, from the 3rd to the 9th of February, torpedoing Steam per day units sold performance before the Lunar New Year Sale even kicked off. The performance uptake of gross units sold during the Lunar Sale compared to the equally long precedent period was generally lower than that of the other sale events.
